Global experience and Nordic excellence.

When a ball of opportunity approaches, do you wait for the bounce or do you go for the volley? Your action, of course, depends on your game plane and what’s going on at the other side of the court. Understanding the game of business and knowing how to approach the Nordic market has been our main drive since 1983. Fluent in four languages, mastering four currencies and covering four countries, Tennis Fashion helps global brands minimize unforced errors and become smash hits also in our distinct part of the world.

The Nordic challenge.

Four countries, four languages, four currencies and 27 million people spread out across a vast region. How should a big global brand succeed in such a relatively small, yet complex, market as the Nordic region? Teaming up with people who are born and raised in the area, who love sports and the outdoors, and who have long experience of helping global brands succeed in the Scandinavian countries, is a good start.

Forward-leaning stance.

Keeping your opponent on the back foot is a proven successful strategy. We do this by employing a forward-leaning approach to everything we do, working continuously to improve distribution channels and strengthening relations with retailers across the Nordic region. The endgame is of course to offer your brand the best possible route to the Nordic center court.

Fast lane supply chain.

Flexibility, speed and the determination to finish the game. Our supply chain includes customized solutions capable of managing both small and large orders, from large-scale distribution to rapid delivery of single items. Having full control over warehousing and distribution as well as full grasp of specific national rules and currencies, we offer a smooth, efficient and reliable supply chain.

From online giants to singular niche stores.

Tennis Fashion sells and distributes clothing, shoes and equipment in the sports and leisure segment in the Nordic market. We employ a broad niche approach and have strong relations with big online retailers as well as nationwide chains and individual niche stores. With our expertise, efficient distribution channels and high-quality customer service, we make sure that your brand makes an impact in the Nordic arena.

Why the name “Tennis Fashion”?

We are fun-loving tennis players who have played since we were small kids and who simply love the game. Our passion for this intriguing sport meant that we got in touch with the innovative Prince brand, which we eventually helped to launch in Scandinavia. Over the years we have learned to distribute more products than just tennis gear, but our origins and name stem from the beautiful world of tennis.